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  • Politics Is Like Hiring A Hitman
    by Scott Woods inPolitical on2020-08-13

    For me, politics is like hiring a hitman. I have values and things I care about. I care enough about them to at least bother voting for 5 minutes every year for one issue or another. And because I care at least that much, I vote for people who align with the ability to realize the things I care about.

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  • Punching Above Our Weight
    by Roger Madison Jr. inPolitical on2020-07-24

    I believe our vote is the punctuation of our voice. Without that resounding exclamation mark, I believe our voices are just incoherent noise.

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  • BLACK PROGRESS AMIDST SOCIAL CHAOS
    by Roger Madison Jr. inPolitical on2020-06-16

    Recent events have raised the profile of historical injustice and inequities here in the USA. The entire world has taken note of the fact that BLACK LIVES MATTER.   We invite all of our friends to engage in actions that result in the greatest movement for change in our history. It is imperative that we take advantage of this opportunity to affect a positive change by ACTING IN OUR SELF-INTERESTS.

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  • Living in a Black No-Man's Land
    by Roger Madison Jr. inOur Community on2019-10-28

    There are many narratives that define the Black experience in America in this 2nd decade of the 21st century. Our striving over the centuries of our sojourn in this nation is a tapestry of every human experience -- oppression, enslavement, forced assimilation, dehumanization, exclusion, segregation, isolation, struggle, perseverance, achievement, excellence, celebration, mourning, despair, progress, setbacks, lynching, assassination, genocide, terror, self-hatred, low esteem, pride,...

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  • Fighting Racism
    by Scott Woods inOur Community on2018-10-25

    I had a boss who was racist. Not an outright bigot, of course; her toolbox was more subtle than most. We bumped heads a lot over inconsequential things. She frequently couldn’t keep my name out her mouth. Lot of gaslighting. You know…2018 style. I tried a lot of ways to combat or navigate her issues. None of them worked, and that’s saying a lot because I’m really good at fighting racism. But at the end of the day – every day – she was my boss, I had to deal with her, and that was that. Finally I...

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'The Missing Knowledge That Stomps Most Black Entrepreneurs'

Maybe I shouldn't use the definite article "The" but the more I interact with entrepreneurs from all over the world I become more convinced that it is the ‘missing knowledge' that kills the dreams and aspirations of many entrepreneurs and would be entrepreneurs.

 

You want to know what that knowledge is?

 

It is Marketing!!! And I'm talking about a real knowledge of marketing, not just screaming at people to visit your site and buy your product or service and if they don't they are going to miss the chance of a lifetime and be doomed to the poverty they deserve for not buying from you.

 

This is where I get tremendous resistance. Everyone wants to talk about how his or her product or service is better than someone else's product or service. And that may be true, but who knows that?

 

It doesn't matter if you do have the best product or service, if you can't convince YOUR market that you have the better product or service, you are dead.

 

And understanding WHO your market or customer is is in most cases more important than the product or service.

 

If you can't define Who your customer is and what to say to them and how to say it when they want to hear it get ready to be stomped. Get ready for a frustrating entrepreneurial experience.

 

Get ready for those painful days of wondering why no one is buying my superior product or service. "Don't they know who I am?" 

 

In the Information Age, you must become a master at marketing and understanding the process. Just as the Information Age has empowered the entrepreneur, it has also empowered the consumer.

 

Customers can take their time to seek out the product or service of their choosing. You have to have the ability to create a message that will make them choose you over other products or services just like yours.

 

And on top of that, you better deliver what you say and then some or you will have another problem on your hands.

 

Bro. Bedford
‘Conversations With Black Millionaire Entrepreneurs'
http://www.conversationswithblackmillionaires.com