They key to the success of SILENT DOLLARS: 2 DAYS OF RESTRAINT is UNITY. And the KEY to bringing UNITY to SILENT DOLLARS is MARKETING! If SILENT DOLLARS incorporates organized strategy in its execution, then we must also use strategy in MARKETING (selling) SILENT DOLLARS to the different classes of African Americans in the community. Every individual in the Black community has their reason(s) & or agendas to revolt. REPARATIONS are just one which many will not take the time or energy to participate because of lack of personal interest or negativity regardless of how you explain the importance or significance to them. It doesn’t take rocket science to determine that in order to get the average Joe in the streets to participate in SILENT DOLLARS, we must bring it down to their level. This is not to demean the intelligence of people, but the average person does not have the intelligence or attitude to willingly participate in this PROTEST without a reason they can benefit from a celebratory and or personal standpoint. SILENT DOLLARS strategically combines all of these agendas to change the attitudes of the average Joe!
As mentioned in the plan, this event will mark the start of the African American Independence Day or BLACK INDEPENDENCE DAY. This is an obvious revelation because the two days SILENT DOLLARS will be in effect will be an actual demonstration of the independence of African American’s. And this –Our Independence Day will be celebrated every year on the date of JUNE 4th.
Choosing the right words and being explained in the proper manner is crucial to get your average individual in the streets or at home to agree and participate. In the business/ advertising/marketing world, KEYWORDS is used to sway consumer spending. Remember, people in general are FOLLOWER’S not LEADER’S and once they see certain PEER’S, FAMILY MEMBERS & LEADER’S that will be participating and urging them to participate, they will gladly participate as a whole in creating a National Holiday for their personal Benefit/Agendas as well as our BENEFIT AS A WHOLE, where they will have the opportunity to take off work, party or celebrate in the form of outdoor events, cooking and praying at their choice of worship and enjoying bountiful feast’s with their family and friends-like they do on Christmas and Thanksgiving with this level of meaning behind it. This is the strategic and psychological result of MARKETING equaling FOLLOWING and or PEER PRESSURE!
For this to occur, we must create strategic marketing ads & leaflets that will cater to the different classes of African Americans to get the entire community to participate. JOBS, EDUCATION, THE KILLING OF INNOCENT CHILDREN IN THE STREETS and of course AFRICAN AMERICAN INDEPENDENCE DAY – besides REPARATIONS are the KEY WORDS to use when targeting the different sectors & classes in our community.
If KEY WORDS are important, then KEY WORDS placed in the right order are more important! When targeting school children 15 – 17, STOP THE KILLING MUST BE PLACED FIRST. So the Schools will get the memo with those words first. For The Working class & unemployed from months to years, JOBS NOW must go first in their memos. For the Parents, EDUCATION must be the starting key word and so on. This is because, the first key-word in any message being sent is the most remembered and largely the most valued.
EXAMPLES FOR THE T-SHIRTS:
T-Shirt # 1
EQUAL JUSTICE!!!
SILENT DOLLARS:
2 DAYS OF RESTRAINT
T-Shirt #2
REPARATIONS NOW!!!
SILENT DOLLARS:
2 DAYS OF RESTRAINT
JUNE 4 & 5 2012
T-Shirt #3
EQUAL EMPLOYMENT/JOBS NOW!!!
SILENT DOLLARS:
2 DAYS OF RESTRAINT
JUNE 4 & 5 2012
T-Shirt #4
AFRICAN AMERICAN INDEPENDENCE DAY!!!
SILENT DOLLARS:
2 DAYS OF RESTRAINT
JUNE 4 & 5 2012
T-Shirt # 5
EQUAL EDUCATION!!!
SILENT DOLLARS:
2 DAYS OF RESTRAINT
JUNE 4 & 5 2012
T-Shirt # 6
END POLICE BRUTALITY & RACIAL PROFILING!!!
SILENT DOLLARS:
2 DAYS OF RESTRAINT
JUNE 4 & 5 2012
T-Shirt #7
STOP THE VIOLENCE!!!
SILENT DOLLARS:
2 DAYS OF RESTRAINT
JUNE 4 & 5 2012
These are the seven (7) plain White T-Shirts that represents our most urgent agendas in and for our community. They will be printed and distributed by all national and community representatives willing to participate.
STAYYY TUNED & STAYYY FOCUSED!!!
SILENT DOLLARS:
2 DAYS OF RESTRAINT
JUNE 4 & 5, 2012
