OIC of America will make a historic announcement regarding a new initiative to spark economic, business, and entrepreneurial development within the African American community. The “Entrepreneurial Mindset Initiative” seeks to motivate over 1 million people to become self employed.

The announcement will take place on Tuesday, March 15 · 11:00am - 12:00pm at Progress Plaza in North Philadelphia. Details regarding this new, bold and ambitious effort by OIC of America to spark entrepreneurial growth will be unveiled during the Press Conference.

Founded by Reverend Leon Sullivan, OIC of America has a rich legacy of grassroots funding initiatives including the historic 10/36 plan which led to the successful development of Progress Plaza in 1968. The North Philadelphia shopping center was the first Black owned in America. A broad-based group of guests including current business, religious, community, education and political leaders from government, professional and faith based organizations will be in attendance.

The event marks the historic launch of a multifaceted strategy to engage African Americans and the community at large in the effort to reduce unemployment and underemployment through increased development of entrepreneurship.

Details regarding the community based effort to generate funds for the Entrepreneurial Mindset Initiative will also be discussed at this event. In addition, OIC of America's new website will be unveiled at www.oicofamerica.org and information will be available online to allow site visitors to directly participate in the funding effort for this community centered self-help initiative.

Guests at the Press Conference will also have an opportunity to receive a guided tour of Progress Plaza.