What’s in a name? Quite a great deal when you think about it. The name I’m referring to is the name you choose to give to your start-up business. The name you choose will determine how you are perceived in your particular market place.
One thing I have learned regarding choosing a business name for your company is, it is best pick a name you can grow with. For example, if you choose Brown & Sons Plumbing and say later on your sons want nothing to do with plumbing but your daughter Becky loves the idea of working with her dear old Dad. You would most likely have to change your name to please your daughter and also to not confuse your customers. Two better choices for a name would be Brown’s Plumbing or Brown’s Waterworks.
Another scenario is naming your business based on where your address is located. Such as: north, south, east or west part of town. If you have named your business Harv’s Southside Window Cleaners and you move to the north side of town you would have to change your name so as not to cause confusion with potential customers.
A name that describes what your business does or playing on words as well as being a bit clever is a good thing, doing so conveys uniqueness. You can also look into making your business name trademark registered. If you are planning on having a web site or blog using your business name, make sure you secure it before you create any cards, brochures, letterheads, etc. Goes without saying your thinking? Not always, folks still put their cart before their horse, it happens often.
Have fun with choosing your business name. Make it a memorable one that your potential customers won’t soon forget.
Contact EastLake Marketing Group. I effectively coach you with marketing your product or service one step at a time. Let’s discuss how I can coach you to success. Contact me today!
