These days building your business online is more than just having a website. Your website might be thought of as more of a central focal point or epicenter of your online promotion.

This may be more of the reality because you control your website. Therefore, you decide the focus and the purpose on your own website.

But your website will only be successful in relation to other major websites, applications, and online properties online. This is the case even if you have an ad budget in the millions of dollars to drive visitors to your site.

For instance your site will need to get site visitors from high traffic online destinations. These high traffic destinations today will be search engines like Google, Bing, and Yahoo!

Search engines are crucial to getting ongoing Internet traffic. These online destinations get Billions of online visitors a month. We already know this if you are reading this information.

But increasing social media sites empowered by video are becoming important online media properties in which to get web traffic. FaceBook has over 250 million users as of this writing, MySpace is holding up at about the same numbers.

YouTube.com reported in May 2009 about 7 Billion videos a month downloaded. In May 2009 it was reported by com.score that there were about 16.8 Billion videos downloaded on the Internet with over 50% being requested on YouTube.

Since your website is essentially a file on a computer (called a server) it is similar to a Word Document on your PC or MAC in that: NO One knows about IT but you and maybe your loved ones! In order for people know about it you have to get links or an online presence on other high traffic sites.

The more exposure on high traffic sites like Google, Bing, Facebook, MySpace, YouTube, LinkedIN and Yahoo! the better. Therefore, our goal in marketing our businesses online isn't just building a nice website but we have to develop a digital profile on high traffic online destinations and drive traffic to our sites.

This is a change in the thinking of many entrepreneurs looking to promote themselves online. But a change that is necessary to thrive and survive online.

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