For Immediate Release
Atlanta, GA
June 20, 2007 --
The most recent U.S. Census data shows that African-
American-owned businesses are growing faster than
all other minority-owned businesses, which altogether
are growing faster than the national average. At the
same time, studies have shown that nearly half of
annual retails sales purchases are conducted using
either debit or credit cards. The trend is even higher
for online purchases.
Minority-owned businesses now have a perfect
opportunity to boost their bottom-line. Whether
operating a retail storefront or a small home-based
business, accepting payments through credit is a
great way to improve revenue (as much as 30% to
80%, according to industry statistics).
Businesses not accepting payments through credit
cards and debit cards are simply making it harder for
customers to buy or spend more. On the other hand,
businesses that ignore their existing merchant
account may continue to be charged higher fees and
operate with slow-moving equipment. To make
matters worse, if the merchant account was not set up
correctly (sometimes years ago), business owners
can and do get charged a rate higher than their
qualifying rate. Many processors will never bring this
to the merchant's attention.
The current economic climate presents a great
opportunity for businesses to work with experienced
teams to establish new merchant accounts and take
advantage of modern technology, including wireless
equipment. For existing businesses, some credit
card processors may even pay cancellation fees to
buy out old merchant accounts, while lowering interest
rates. Taking these steps can easily create higher
sales revenue and cost savings in the coming year.
Genesis Global Credit Card Machines LLC is
an
Atlanta- based, registered ISO of North American
Bancard. The company offers free credit card
machines along with credit card processing with
reasonable fees. Inquiries concerning merchant
account set-up may be directed to our representatives
at 1-877-696-3778 ext.1 or
www.freecreditmachines.com.
