Dolls Like Me Unveils New Website
For Immediate Release
New York, NY --
April 15, 2008
DollsLikeMe.com, a leading provider of multicultural toys
and baby
gifts, launched a new design for the company
website,
www.dollslikeme.com. The new site is in direct
response to valuable customer feedback.
"This is the first in series of steps to
meaningfully
transform the DollsLikeMe.com shopping
experience
and position ourselves as the world's best
destination
to buy quality, culturally relevant toys and
baby gifts,"
stated Denise Gary Robinson, president of
DollsLikeMe.com.
The newly designed version of the leading
website
offers a host of enhancements and features,
including
upgraded browse and search functionality, a
cleaner
interface, an affiliate marketing program,
simpler
more customer-friendly checkout, a "wishlist"
feature,
and an expanded parent resource section.
Now, the online destination for more than 1,000
multicultural toys and baby gifts including
multi-ethnic
dolls, bi-lingual and multicultural
children's books,
and puppets is just a "click" away.
The new DollsLikeMe.com
experience includes:
- 20% more ethnic dolls
- A new look and feel, featuring a cleaner,
more vibrant color scheme and tone
- A new, more intuitive homepage with
easier to use navigation tools with a larger
area
dedicated to showcasing the site's fantastic
and deep
selection
- Enhanced browsing, enabling users to
find their favorite brands fast with a new
and improved
product categorizing system
- A new, cleaner catalog page with more
focus on product images and content
- Simpler, easier-to-use one-page checkout
for a quick and painless shopping experience
- A wishlist that enables shoppers to save
cart items for a later date
- An enhanced baby gift section, including
the Honey B.U.N.S. skin care line designed
for ethnic
babies
- An expanded bilingual book section
Wanda Pendelton, the multicultural marketing
consultant specializing in reaching ethnic
consumers
who aided DollsLikeMe.com in the re-design,
stated, "We are impressed with DollsLikeMe.com's
commitment to putting the customer first in all
decisions involving the Website. This new
design is a
giant leap forward for DollsLikeMe.com and we
think it
will help them in their quest to be the
world's best
place to buy multicultural toys online."
Along with a brand-new look and easy-to-navigate
interface, DollsLikeMe.com provides users with a
variety of product-searching techniques that
include
Brand, Category, Keyword and Browse.
"Our new website reinforces our ongoing
commitment
to providing our customers with an unparalleled
selection of quality, culturally relevant
products that
help build tolerance, understanding,
acceptance and
self-esteem in children," said Gary Robinson.
About DollsLikeMe.com
DollsLikeMe.com is a privately held company based in New York,
New York. The company is committed to providing
parents with a place to go for quality multicultural toys,
books and baby gifts. Established in 2005, the
company offers more than 1,000 products from more
than 225 manufacturers, including a wide choice of
Asian, Biracial, Black, Latino, and Native American
dolls, multicultural toys and baby gifts, and bi-lingual
and self-esteem books.
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Contact: Zakiyyah Zai'mah
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone:
973-672-8577
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