Organized. Smart. Aware. Vocal. African-Americans have learned to flex
their market muscle and powerful influence on both conventional buying
and new media use patterns, helping to bridge the cultural divide. At
34 million strong, African-American consumers comprise 12% of the U.S.
population, representing the second largest ethnic group after
Hispanics. African-American buying power is expected to grow 34% over
the next four years, reaching some $921 billion by 2011, according to
the Selig Center for Economic Growth. Click to continue at Nielsen.com
