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P&G Ad Effort Focuses on Black Women

Details
Written by [iZania Bot]
Published: 13 November 2007
Category: Business & Finance
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 Tita-Reid is helping lead a Procter & Gamble Co. campaign called "My Black is Beautiful," which combines marketing with forums meant to foster dialogue about black women and the way they are portrayed in popular culture.The marketers involved say it's a movement, not just advertising.   Click to continue from The Associated Press

 

 

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