- Online Communities/Social Networking Mavens
We must identify and invite key influencers to participate by helping their members and contacts to connect the dots across the Virtual Black Community. Here are a few examples:
- The Empowerment Experiment -http://eefortomorrow.com/
- iZania.com - www.izania.com
- National Association of Market Developers (NAMD) - http://www.namdntl.org/
- Urban Professionals- www.urbanprofessionals.com
- AroundTheWayApp.com -http://aroundthewayapp.com/
- BlackCrowdFunding.net -http://www.blackcrowdfunding.net/en
- Target Market News (publisher of "The Buying Power of Black America")- http://www.targetmarketnews.com/
- George Fraser, Black Networking Guru -http://www.frasernet.com/
- National Newspaper Publishers Association -http://www.nnpa.org/
- US Black Chambers, Inc. -http://usblackchamber.org/
- BlackStartup.com -http://blackstartup.com/
If leaders of these online communities and organizations connected all of their members, followers, and contacts, this would create the largest critical mass of Black sellers and buyers in the country. In the information age, access to capital is needed, but access to a large networking community is even better.
- Black Business Directories - We must determine how to link to multiple Black directories in a collaborative manner. Most of these directories are local directories. We need to develop a means to link these directories so that "any Black-owned business in the Virtual Black Community is connected to everybody, and everybody in the Virtual Black Community is connected to any Black-owned business."
- Enlightened Black Consumers - One of the characteristics of the Second Diaspora is that upwardly mobile Blacks are often geographically isolated from one another, but increasingly more connected online. However, the data from all social studies show that gaps between Blacks and Whites persist across all social classes. So, Black unemployment among Black graduates of elite universities is double that of white graduates, just as Black unemployment among poor Blacks is double that of their white counterparts. We must begin acting in our "enlightened self-interests"if we want to leverage our spending power to the benefit of the Virtual Black Community.
When the key players begin to act in our self-interests, then the best opportunity for improving Black unemployment will be a successful Black entrepreneur. Black wealth will increase when we help each other to succeed. Black spending power is the fuel for growth when properly leveraged.
In upcoming articles I will discuss "Mobilizing Behavioral Change."