Moving forward, entrepreneurs and small business owners will have to adopt a more holistic way of thinking and processing information to survive. As the majority of purchases are now made from emotion, superior logic and linear thinking are no longer enough to establish and maintain one's competitive edge. Those who most effectively integrate emotional intelligence into their business strategy will have a tremendous advantage in the marketplace and the ability to upset industry giants virtually overnight. Some of the high costs for those who fail to integrate emotional intelligence into their business strategy include substantial lost revenue, lower response rates to marketing, and greater resistance when forming strategic partnerships.
Learn through BARON Business Coaching how you can generate higher profits, increased customer loyalty, more referrals, and create a more fulfilling customer experience by using emotional intelligence.
- William R. Patterson is CEO of The Baron Solution Group. He is also Chairman and CEO of The Warcoffer Capital Group, LLC ("WCG"). He leads the WCG's corporate strategy and development consulting efforts including portfolio management, mergers, acquisitions, and divestitures. The Baron Solution Group is an award-winning training, business coaching, and consulting firm for executives, entrepreneurs, and investors lead by William R. Patterson. William is ranked as the #1 Business Motivational Speaker by Ranking.com and is also winner of three 2008 Web Awards including Best Speaker, Best Male Author, and Best Wealth-Building Site. THE BARON SOLUTION integrates over 200 proven business and financial accelerators to help you rapidly achieve your organizational and personal goals.