'If you build it, they will come', is a false notion that is commonly held by new business owners. It takes considerably more thought and action to find customers, get them to buy what you are selling and keep them coming back for more. Marketing is crucial to your business bottom line because it takes your services and products to the public. How else will the world know about your delicious muffins or fabulous jewelry line? So hunkering down and making a clear marketing plan is paramount to driving revenue to your business.
In business, the thought of someone smacking you in the mouth rarely enters the mind, but the need to monitor your words is nonetheless important. Perhaps more important in this time of "can't we all just get along," tort, heightened security, tense employee relations, and deranged personalities.
Somehow the promotion went to someone you trained or the contract for the gift shop in the brand new hotel went to another firm. Ask [yourself] me the question. What happens if I am wrapped in unwavering volition yet paralyzed by outside influences? My response: One of the hardest periods in a person's professional career is to be denied access and elevation when clearly they are deserved. The rejection is painfully mental; sometimes catastrophic forcing some to curl up in corners, on floors, weeping with dismay.