Jelly Beary was created to accomodate the natural hair care of ethnic children. It is very important to have manageable and strong hair. We are trying to give children and parents the best expereience of taking care of their child's hair. Please be assured that all ingredeients in our products are 100% natural, no artificial colors, no animal testing and no parbens. Enjoy the differnce Jelly Beary will make in your childs hair.