professionals? How many jobs would be created? How many homes would be saved from foreclosure? How many new role models would our children have? How much would we improve the quality of life of the average American Black family? How much can we do on our own, together, united … without a government program? What if we could prove – again – that this
community can defy history and improve the future by just believing we can and believing in one another? And what if the world was watching us do it?
The Empowerment Experiment exists because we are not doing enough as a community to support Black business. The plight and potential of Black entrepreneurs and professionals are virtually absent from the national dialogue.
The major goal of The Empowerment Experiment is to prove that average individuals and families can generate significant economic growth in the Black community if they were to commit to purchasing from Black–owned businesses and professionals.
United and informed, we can demand more supplier diversity, employment diversity, investment and financing, enhanced access and service from mainstream corporations and financial institutions – and a more respectable share of the Black consumer/investor dollar. The Empowerment Experiment is not about The Andersons. The Empowerment Experiment is about all of us. The Empowerment Experiment is our movement.
The Andersons’ ‘Buy Black’ activities will serve as the basis of a landmark study. They will maintain a detailed account – including the original unmet need, the search for the product or service, the actual purchases or investments, and the quality and pricing relative to a ‘typical’ expenditure. The Empowerment Experiment will also be tracked and monitored documentarily.
The Empowerment Experiment researchers will use the data from the Andersons’ reports and other supplementary sources to track the amount of money spent in the Black community that would not have been otherwise; the number of companies affected that would not have been otherwise; and the neighborhoods indirectly invested in that would not have been otherwise. They will perform statistical modeling, correlation and regression analyses to predict and measure probable exponential economic impacts when the Anderson Experiment is scaled and practiced by hundreds and thousands of like–situated, like–minded families.
Visit http://www.ebonyexperiment.com/ to learn more.
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