New York, NY
September 2007 --
A report about minority travelers from the Travel
Industry Association of America found a significant
increase in travel by African-American, Hispanic-and
Asian-Americans. In 2002, for example, minority
travelers generated approximately 18 percent of all
person-trips taken in the U.S., and generated 19
percent of domestic travel expenditures, or about $90
billion.
The online travel business is the best home based
business for minorities. It is one of the lowest costs of
any franchised business and an opportunity to enter
the billion dollar travel industry." All that is needed is a
computer, an initial fee of $500 plus $49 per month
and the minority entrepreneur will have his/her own
full fledged travel website that is comparable to
Travelocity, Orbitz and all the major online travel sites."
This is a real business and with proper marketing the
minority entrepreneur can have a successful home
based business with great potential for above average
income.
Minorities have the cultural glue of language, food,
music and country origination that binds them.
Moreover, minorities tend to have a larger extended
family and in large metropolitan areas thus they are
likely to travel frequently because their family and
friends reside somewhere else.
Minorities have business loyalty to their respective
communities and culture. Travelocity, Orbitz and
Priceline are faceless unfamiliar entities, whereas the
minority online travel business owner most likely
shares the same cultural identity with the potential
client and sometimes language barriers make it
easier for the potential client to do business with the
minority online business owner. Minorities, more than
the majority, tend to do business with people they
know or with whom that share the same culture or
ethnicity.
The beauty of the online travel business is that if the
business does not flourish as expected the minority
online business owner still receives the travel industry
courtesies, discounted prices and tax savings of
being self employed. He or she can potentially make
every vacation a tax write off.
MINORITY TRAVEL SNAPSHOT
Minority travel volume is up 4 percent from 2000 to
2002 (increasing from 72.2 million to 75.2 million
person-trips), higher than the two percent increase for
travelers overall during the same time period.
A majority of African-American person-trips are for
leisure (74%), most often to visit friends or relatives
(44%). One in five (22%) African-American person-
trips are taken for business, including combined
business and pleasure purposes. Florida, North
Carolina, and Georgia are the most popular Southern
destinations. Virginia and Texas are also popular
destinations. Group tours are popular among African-
Americans. Compared to travelers overall, nearly three
times as many African-American person-trips involve
group tours (10% vs. 3%). African-American
households spend $428 per trip, on average,
excluding spending on transportation to their
destination. (Source: The Minority Traveler, 2003
Edition)
Asian-American travel volume has grown 10 percent
from 2000 to 2002, increasing from 30.0 million to
33.1 million person-trips. Leisure travel accounts for
77 percent of all travel taken by Asian-Americans, and
like other U.S. travelers they visit friends and relatives
most often (40%), followed by entertainment (18%)
and outdoor recreation (8%). Business travel,
including travel for a combination of business and
pleasure purposes, accounts for one in five (21%)
person-trips taken by this group. Compared to
travelers overall, Asian-Americans travel to California,
Nevada, and Hawaii much more often. Asian-
American households spend $515 per trip, on
average, excluding spending on transportation to their
destination, more than the average household trip
spending in the U.S. ($457). This group has a much
higher tendency to include shopping as trip activity
compared to total U.S. travelers (39% of person-trips
vs. 34%). (Source: The Minority Traveler, 2003 Edition)
Hispanic travel volume is up 20 percent from 2000 to
2002 (increasing from 64.1 million to 77.1 million
person-trips), much higher than the two percent
growth of travelers overall. A majority of Hispanic
person-trips are for leisure (77%), of which visiting
friends or relatives is the ultimate goal for many
(43%). Entertainment trips (16%) and outdoor
recreation (8%) make up smaller shares of Hispanic
person-trips. The states that attract the greatest
number of Hispanic travelers include California, Texas
and Florida. Nevada, Arizona, and New Mexico are
also popular destinations. Hispanic households
spend an average of $480 on a trip, excluding
spending on transportation to their destination. One
third (33%) of trips by Hispanic households include
children under 18 years old, significantly higher than
for overall traveling households in the U.S. (24%).
(Source: The Minority Traveler, 2003 Edition)
TRAVEL AND THE INTERNET
The Internet and online services are very popular with
travelers. Travelers tend to be quite computer savvy,
with two thirds (65%) of the 98.3 million travelers who
are online-63.8 million-using the Internet to make
travel plans in 2004. Among online frequent travelers,
70 percent use the Internet for travel planning. Use of
the Internet to actually book travel continues to
increase, with 45 percent of all travelers now online
having made travel reservations on the Internet during
the past year. That translates to 44.6 million online
travel bookers, up six percent over 2003. The majority
(83%) of online bookers are using the Internet to do at
least half of all their travel booking. The number of
online bookers doing all of their travel booking online
continues to grow, with 40 percent now doing so,
versus 29 percent in 2003. Interestingly, 82 percent of
online travel bookers say they bought airline tickets for
a trip taken in the past year, 67 percent booked
overnight lodging accommodations, and 40 percent
made rental car reservations. (Source: Travelers Use
of the Internet, 2004 Edition)
For more information on minority travel and about a
cost effective online travel business visit The Minority
Home Based Business Report at http://theminorityhomebasedbusinessreport.com.