BOBSA's mission is to establish African American and Black owned beauty supply stores nationally and internationally. We are advocates for black institutions that depend on beauty supply stores and their distribution networks for support to operate competitive hair care services for the black community.

BOBSA is the premier national organization that provides African American's the platform to demonstrate competitive leadership in the $9 billion dollar Black Hair Care & Cosmetic Industry nationwide and internationally.

As a major modern American industry founded by African-American women, it is our responsibility in honor of their entrepreneurial spirit, to distinguish ourselves by demonstrating ethical leadership in commanding ownership in this arena. We endorse integrity and respect in all facets of this industry, in business endeavors and in service to our community. We recognize, value, and seek out those individuals and businesses that have a positive impact on related traditional and new hair care institutions. We have established to connect the black dots.