In accommodating white supremacy, Obama is playing to the perverse racial politics of the post-Civil Rights era, wherein the leading architects of policy and opinion have declared "race" over as a barrier to black advancement. It is a time when large number of Americans, including many blacks, claim "exhaustion" with race issues. Race- and racism-avoidance have become the orders of the day in an officially "color-blind" neoliberal age when conventional wisdom ascribes people's status and wealth to purely private and personal success or failure in adapting to the permanent, inherently human realities of inequality in a "free market" system of reactionary corporate rule to which "there is no alternative." In the dominant public discourse of this era, the nation's "pervasive racial hierarchies collapse," in the words of Henry A. Giroux, "into power-evasive strategies such as blaming minorities of class and color for not working hard enough, refusing to exercise individual initiative, or practicing reverse racism." Even as an enveloping, increasingly invisible racism "functions" as "one of the deep and abiding currents in everyday [American] life," this discourse works "to erase the social from the language of public life as to reduce all racial problems to private issues [of]...individual character and cultural depravity."
This "neoliberal racism," as Giroux calls it, "can imagine public issues only as private concerns." It sees "human agency as simply a matter of individualized choices, the only obstacle to effective citizenship being the lack of principled self-help and moral responsibility" on the part of those most victimized by structural oppression and the amoral agency of those super-empowered actors who stand atop the nation's steep and interrelated hierarchies of class and race. Under its rule, "human misery is largely defined as a function of personal choices," consistent with "the central neoliberal tenet that all problems are private rather than social in nature." (Giroux 2003; Giroux 2004).
The technically biracial Obama's campaign and persona are perfectly calibrated for this era of victim-blaming neoliberal racism. He allows whites to assuage their racial guilt and feel non-racist by liking and perhaps even voting for him while signaling that he won't do anything to tackle and redress the steep racial disparities and systemic racial oppression that continue to deeply scar American life and institutions. "What... me and my country racist? You can't be serious: we're thinking seriously about voting for a black man as president. My wife and son just love Oprah and Jamie Fox."
