The Basic Six of Online Marketing


  • Article Marketing: This is a great tool for promoting the credibility of your business information. The idea is that you write articles and post them to article database sites to increase your exposure by having your content reproduced around the Internet. Effició, Inc. uses two main article databases, Ezine Articles and Idea Marketers. You can visit our authors’ page on ezinearticles.com by going to: http://www.ezinearticles.com/?expert=Sherese_Johnson

    This is how it works, the article database markets Free content for web sites and electronic newsletters. So those entrepreneurs like yourself who are struggling to keep a regular email newsletter going, reprinting articles (like mine) can be a fantastic way to reduce your workload. You can also use these articles to populate a blog, website or any publication as long as you follow the reproduction rules. As of my last review, my latest article has been re-published on at least ten different publications which has resulted in an increase in my subscriber base (to my street perspective newsletter) which is what I want.

    The catch with article marketing: You have to write articles to do this form of marketing. On the other hand, you can check out the resources listed and get content-rich articles for your publications.

  • Affiliate Marketing: This is a popular method of promoting your business in which an affiliate is rewarded for every visitor, subscriber and/or paying customer that the affiliate brings to your business. The most common affiliate activity is providing a commission of a certain percentage for someone promoting your affiliate program with a link that you provide; once this link is clicked by their visitors and they purchase something from your web site, you pay them (referrer) a designated commission for doing so.

    Effició, Inc. has recently set up our affiliate program which pays between 15 % and 20% for referrals. You can view our program to help you get a grasp on how it works by going here: http://www.efficio.biz/affiliates.htm

    Our affiliate program was an added feature of our shopping cart service, which is normally the case. The great thing about affiliate marketing is that it is monetarily beneficial to both parties and the reward is instant. Normally there is no fee to become an affiliate and your shopping cart or web hosting service provides all the tools you need within their service.
  • Keep in mind that any form of marketing takes time and it’s important to have many streams of marketing established. The basic six is a good place to start. Your web site traffic will keep coming because you have lots of little streams pouring in from many different sources including your offline activities. Unless you do some major publicity work, or have big budgets, using a combination of the basic six over time is one of the best ways to build the foundation for your online marketing campaigns. You may not reach the cash cow at lightening speed, but it will happen.

     

    • © 2006 Effició, Inc., Inc.
    • About the Author:
      Sherese Duncan is the Author of the Award Winning Ezine, The Street Perspective, a bi-weekly eZine for small biz owners who want straight-to-the-point simple strategies to increase profits and increase cash flows. Sign up for your free profit strategies at http://www.thestreetperspective.com
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