It will probably surprise most people to learn that targeting "Negroes"
-- as we were once called -- actually started in 1940. An officer of
the Los Angeles Urban League wrote a Business Week article titled
"Advice on the Negro..." Read more at AdvertisingAge.com
The Evolution of Targeting the Black Audience
It will probably surprise most people to learn that targeting "Negroes"
-- as we were once called -- actually started in 1940. An officer of
the Los Angeles Urban League wrote a Business Week article titled
"Advice on the Negro..." Read more at AdvertisingAge.com